The Antecedents of Online Purchase Intention During Covid-19: A Serial Mediation Approach

The Antecedents of Online Purchase Intention During Covid-19: A Serial Mediation Approach

The objective of this study is to investigate how consumers’ online shopping experience influence online purchase intention through a serial mediation model using stimulus organism response (SOR) framework. 378 valid responses were collected from online shoppers in India and the data were analyzed...

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Bibliographic Details
Main Authors:	S. Dheepalakshmi, R. Geetha
Format:	Article
Language:	English
Published:	Qubahan 2024-02-01
Series:	Qubahan Academic Journal
Online Access:	https://journal.qubahan.com/index.php/qaj/article/view/359
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