The Antecedents of Online Purchase Intention During Covid-19: A Serial Mediation Approach
The objective of this study is to investigate how consumers’ online shopping experience influence online purchase intention through a serial mediation model using stimulus organism response (SOR) framework. 378 valid responses were collected from online shoppers in India and the data were analyzed...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2024-02-01
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| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/359 |
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