Pengaruh Brand Ambassador dan Testimoni Sosial Media terhadap Minat Beli Generasi Z pada McDonald Setiabudi Bandung
A B S T R A C T The development of the food industry in big cities is currently growing rapidly, especially fast food, changes in lifestyle and people's behavior in everyday life affect consumption of fast food. one of them is McDonald's, which has become popular with generation Z, BTS...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Buana Perjuangan Karawang
2023-05-01
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| Series: | Jurnal Manajemen dan Bisnis Kreatif |
| Online Access: | http://103.174.114.164/index.php/Manajemen/article/view/5315 |
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