Customer Relationship Malevolence: A Reflection on Accounting, Marketing and Customer Valuation
Ideas centring on knowing and understanding the customer have been core concerns of business since the 1960s. As a result, several attempts to understand the customer have been devised, leading to the generation of data collection systems and calculative technologies that try to provide numerical un...
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| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2014-10-01
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| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/634 |
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