Investigating the effects of strategic positioning for development of modern banking services
During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the ef...
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| Format: | Article |
| Language: | English |
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Growing Science
2014-05-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_100.pdf |
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| _version_ | 1850235787260461056 |
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| author | Vahid Anvar Keivi Saba Kamali Ebrahim Shahrami Manesh Samira Najafi Ali Arfaeean Seyed Shahab Mousavi |
| author_facet | Vahid Anvar Keivi Saba Kamali Ebrahim Shahrami Manesh Samira Najafi Ali Arfaeean Seyed Shahab Mousavi |
| author_sort | Vahid Anvar Keivi |
| collection | DOAJ |
| description | During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the effects of strategic positioning for development of modern banking services. The proposed study designs a questionnaire in Likert scale and distributes it among some 385 randomly selected people who live in Tehran in 2013. The questionnaire consists of seven factors including property positioning, advantage positioning, consumer positioning, user positioning, competitive advantage positioning, quality positioning and merchandise category positioning. Using Spearman correlation as well as stepwise regression technique, the study has determined positive and meaningful relationships between different components of strategy positioning development of modern banking services. |
| format | Article |
| id | doaj-art-1270ecee5f384b5396166b0e366e09e5 |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-05-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-1270ecee5f384b5396166b0e366e09e52025-08-20T02:02:09ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-05-014591391610.5267/j.msl.2014.3.025Investigating the effects of strategic positioning for development of modern banking servicesVahid Anvar KeiviSaba KamaliEbrahim Shahrami ManeshSamira NajafiAli ArfaeeanSeyed Shahab Mousavi During the past few years, there have been tremendous changes on banking services and many bank customers are able to do their daily banking activities using recent advances of technology such as internet banking, telephone banking, etc. In this paper, we present an empirical investigation on the effects of strategic positioning for development of modern banking services. The proposed study designs a questionnaire in Likert scale and distributes it among some 385 randomly selected people who live in Tehran in 2013. The questionnaire consists of seven factors including property positioning, advantage positioning, consumer positioning, user positioning, competitive advantage positioning, quality positioning and merchandise category positioning. Using Spearman correlation as well as stepwise regression technique, the study has determined positive and meaningful relationships between different components of strategy positioning development of modern banking services.http://www.growingscience.com/msl/Vol4/msl_2014_100.pdfBanking industryStrategic positioningQuality positioningConsumer positioning |
| spellingShingle | Vahid Anvar Keivi Saba Kamali Ebrahim Shahrami Manesh Samira Najafi Ali Arfaeean Seyed Shahab Mousavi Investigating the effects of strategic positioning for development of modern banking services Management Science Letters Banking industry Strategic positioning Quality positioning Consumer positioning |
| title | Investigating the effects of strategic positioning for development of modern banking services |
| title_full | Investigating the effects of strategic positioning for development of modern banking services |
| title_fullStr | Investigating the effects of strategic positioning for development of modern banking services |
| title_full_unstemmed | Investigating the effects of strategic positioning for development of modern banking services |
| title_short | Investigating the effects of strategic positioning for development of modern banking services |
| title_sort | investigating the effects of strategic positioning for development of modern banking services |
| topic | Banking industry Strategic positioning Quality positioning Consumer positioning |
| url | http://www.growingscience.com/msl/Vol4/msl_2014_100.pdf |
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