Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports
In this article marketing strategies of smartphone manufacturers are investigated from the position of influence on the Russian market conditions. The underlying goal of the research is to develop a variant of the transition of the Russian smartphone market to growth. In order to achieve this goal t...
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| Format: | Article |
| Language: | Russian |
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International Centre for Scientific and Technical Information (ICSTI)
2023-01-01
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| Series: | Informaciâ i Innovacii |
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| Online Access: | https://journal.icsti.int/jour/article/view/191 |
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| _version_ | 1850232631925407744 |
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| author | D. D. Axenov |
| author_facet | D. D. Axenov |
| author_sort | D. D. Axenov |
| collection | DOAJ |
| description | In this article marketing strategies of smartphone manufacturers are investigated from the position of influence on the Russian market conditions. The underlying goal of the research is to develop a variant of the transition of the Russian smartphone market to growth. In order to achieve this goal the following objectives were set and solved: to illustrate changes in the alignment of forces in the market since the beginning of the SMO, to analyze Porter’s forces pressure on manufacturers, to offer marketing strategies for key players in the new conditions. The developed version of the transition of the smartphone market to growth involves updating the relationship of smartphone manufacturers with their suppliers and their competitive strategies, as a result of which the brands’ products will cover the needs of all major consumer segments. |
| format | Article |
| id | doaj-art-125a3e2712314fb3b081e86210e7e088 |
| institution | OA Journals |
| issn | 1994-2443 |
| language | Russian |
| publishDate | 2023-01-01 |
| publisher | International Centre for Scientific and Technical Information (ICSTI) |
| record_format | Article |
| series | Informaciâ i Innovacii |
| spelling | doaj-art-125a3e2712314fb3b081e86210e7e0882025-08-20T02:03:07ZrusInternational Centre for Scientific and Technical Information (ICSTI)Informaciâ i Innovacii1994-24432023-01-01174475510.31432/1994-2443-2022-17-4-47-55188Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel ImportsD. D. Axenov0Financial University under the Government of the Russian FederationIn this article marketing strategies of smartphone manufacturers are investigated from the position of influence on the Russian market conditions. The underlying goal of the research is to develop a variant of the transition of the Russian smartphone market to growth. In order to achieve this goal the following objectives were set and solved: to illustrate changes in the alignment of forces in the market since the beginning of the SMO, to analyze Porter’s forces pressure on manufacturers, to offer marketing strategies for key players in the new conditions. The developed version of the transition of the smartphone market to growth involves updating the relationship of smartphone manufacturers with their suppliers and their competitive strategies, as a result of which the brands’ products will cover the needs of all major consumer segments.https://journal.icsti.int/jour/article/view/191smartphone marketmarketing strategiescompetitive strategiessmartphone manufacturerssuppliersreputation management |
| spellingShingle | D. D. Axenov Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports Informaciâ i Innovacii smartphone market marketing strategies competitive strategies smartphone manufacturers suppliers reputation management |
| title | Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports |
| title_full | Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports |
| title_fullStr | Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports |
| title_full_unstemmed | Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports |
| title_short | Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports |
| title_sort | adapting marketing strategies of smartphone manufacturers to the conditions of parallel imports |
| topic | smartphone market marketing strategies competitive strategies smartphone manufacturers suppliers reputation management |
| url | https://journal.icsti.int/jour/article/view/191 |
| work_keys_str_mv | AT ddaxenov adaptingmarketingstrategiesofsmartphonemanufacturerstotheconditionsofparallelimports |