How destination image and trust mediate e-WOM's impact on halal tourism intentions

How destination image and trust mediate e-WOM's impact on halal tourism intentions

Purpose – This study examines the mediating role of destination image and destination trust in the relationship between Electronic Word-of-Mouth (e-WOM) and the intention to visit halal tourism destinations, specifically focusing on Bangka Belitung. Methodology – This study employed a quantitative...

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Bibliographic Details
Main Authors: Dian Prihardini Wibawa, Yanto Yanto, Ariandi Zulkarnain
Format: Article
Language:English
Published: Center for Islamic Economics Studies and Development 2025-01-01
Series:Jurnal Ekonomi dan Keuangan Islam
Subjects:
halal tourism
e-WOM
destination image
destination trust
social exchange theory
Online Access:https://journal.uii.ac.id/JEKI/article/view/36065
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