Digital Transformation of Banking Marketing in Current Circumstances
Digital transformation taking place in all sphere of human life quickly changes the approach to fixing marketing communications, as specific weigh of off-line marketing communications decreases from year to year. In view of the fact that banking sector is an engine of digital and technological solut...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2023-07-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
| Subjects: | |
| Online Access: | https://vest.rea.ru/jour/article/view/1702 |
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