Intangible value drivers of technology companies in the epoch of digitalization: the necessity for further research
The purpose of this article is to establish the reasons for the relevance of the study of intangible assets of technology companies. According to estimates of various consulting companies («Interbrand», «Forbes», «Brand Finance», «Kantar»), 40–60 % of the Top 10 most valuable global brands of 2020 a...
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| Format: | Article |
| Language: | English |
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Zhytomyr Polytechnic State University
2021-12-01
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| Series: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| Subjects: | |
| Online Access: | http://pbo.ztu.edu.ua/article/view/251917 |
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