Ageism and Sexism in Films with Older People as the Lead

Examination of ageism and sexism in films can reveal aspects of cultural norms and values. Utilizing content analysis, representations of older people who were the lead in a film were analyzed from a 20-year time frame. Forty-six characters from 28 US and UK films were evaluated employing a screeni...

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Main Authors: Jill Chonody, Crystina Perez, Quinn Fillmore, Matthew McGuinness
Format: Article
Language:English
Published: Linköping University Electronic Press 2024-11-01
Series:International Journal of Ageing and Later Life
Subjects:
Online Access:https://ijal.se/article/view/5088
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author Jill Chonody
Crystina Perez
Quinn Fillmore
Matthew McGuinness
author_facet Jill Chonody
Crystina Perez
Quinn Fillmore
Matthew McGuinness
author_sort Jill Chonody
collection DOAJ
description Examination of ageism and sexism in films can reveal aspects of cultural norms and values. Utilizing content analysis, representations of older people who were the lead in a film were analyzed from a 20-year time frame. Forty-six characters from 28 US and UK films were evaluated employing a screening tool based on five ageism scales. Results indicated that positive stereotypes were found more often, particularly for female leads. Portrayals largely represented a model of “successful aging;” that is, active and without significant health issues. Consistent with past research, women were underrepresented, and people of color and members of the LGBTQ+ community were nearly absent, substantiating continued marginalization in film. This study also adds to the substantiative literature by demonstrating that while films perpetuate the neoliberal pressure to maintain middle-age health standards, some shifts toward a more balanced portrayal of older adulthood are occurring. As many countries experience an aging of the population, pressure from the “silver economy” may challenge ageist presentations in film, including the double standard of aging.
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spelling doaj-art-1203c36df8b5441abc0f2aec433f0f972025-08-20T02:14:22ZengLinköping University Electronic PressInternational Journal of Ageing and Later Life1652-86702024-11-0110.3384/ijal.1652-8670.5088Ageism and Sexism in Films with Older People as the LeadJill Chonody0Crystina Perez1Quinn Fillmore2Matthew McGuinnessSchool of Social Work, Boise State UniversityGraduate Student, Boise State UniversityGraduate Student, Boise State University Examination of ageism and sexism in films can reveal aspects of cultural norms and values. Utilizing content analysis, representations of older people who were the lead in a film were analyzed from a 20-year time frame. Forty-six characters from 28 US and UK films were evaluated employing a screening tool based on five ageism scales. Results indicated that positive stereotypes were found more often, particularly for female leads. Portrayals largely represented a model of “successful aging;” that is, active and without significant health issues. Consistent with past research, women were underrepresented, and people of color and members of the LGBTQ+ community were nearly absent, substantiating continued marginalization in film. This study also adds to the substantiative literature by demonstrating that while films perpetuate the neoliberal pressure to maintain middle-age health standards, some shifts toward a more balanced portrayal of older adulthood are occurring. As many countries experience an aging of the population, pressure from the “silver economy” may challenge ageist presentations in film, including the double standard of aging. https://ijal.se/article/view/5088ageismcinemacontent analysisfilmintersectionalitysexism
spellingShingle Jill Chonody
Crystina Perez
Quinn Fillmore
Matthew McGuinness
Ageism and Sexism in Films with Older People as the Lead
International Journal of Ageing and Later Life
ageism
cinema
content analysis
film
intersectionality
sexism
title Ageism and Sexism in Films with Older People as the Lead
title_full Ageism and Sexism in Films with Older People as the Lead
title_fullStr Ageism and Sexism in Films with Older People as the Lead
title_full_unstemmed Ageism and Sexism in Films with Older People as the Lead
title_short Ageism and Sexism in Films with Older People as the Lead
title_sort ageism and sexism in films with older people as the lead
topic ageism
cinema
content analysis
film
intersectionality
sexism
url https://ijal.se/article/view/5088
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AT matthewmcguinness ageismandsexisminfilmswitholderpeopleasthelead