Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation
The global fashion industry is witnessing a notable shift toward sustainability, with consumers increasingly favoring environmentally friendly and socially responsible apparel. To address this trend, the present study investigates the factors influencing purchase behavior toward sustainable apparel...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-06-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825002114 |
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| author | Zebran Khan Ariba Khan Mohd Arwab Zeba Khanam |
| author_facet | Zebran Khan Ariba Khan Mohd Arwab Zeba Khanam |
| author_sort | Zebran Khan |
| collection | DOAJ |
| description | The global fashion industry is witnessing a notable shift toward sustainability, with consumers increasingly favoring environmentally friendly and socially responsible apparel. To address this trend, the present study investigates the factors influencing purchase behavior toward sustainable apparel by integrating the Theory of Planned Behavior (TPB) and examining the moderating role of environmental consciousness. Based on 288 valid responses collected through an online survey of Indian apparel consumers, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results reveal that electronic word of mouth (eWOM), attitude, subjective norms, and perceived behavioral control all exert a significant and positive influence on purchase behavior toward sustainable apparel. Furthermore, environmental consciousness is found to positively moderate the relationships between eWOM, attitude, and subjective norms, thereby strengthening their impact on consumer behavior. To the best of our knowledge, this study is among the first in the Indian context to explore the moderating role of environmental consciousness in the sustainable apparel domain, offering valuable insights for marketers and policymakers aiming to foster sustainable consumer practices. |
| format | Article |
| id | doaj-art-11ab15eb4d43462b9cd0844a57f1b313 |
| institution | Kabale University |
| issn | 2666-1888 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-11ab15eb4d43462b9cd0844a57f1b3132025-08-20T03:31:20ZengElsevierSustainable Futures2666-18882025-06-01910064310.1016/j.sftr.2025.100643Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovationZebran Khan0Ariba Khan1Mohd Arwab2Zeba Khanam3Department of Commerce and Business Studies, Jamia Millia Islamia, New Delhi 110025, India; Corresponding author.Department of Commerce and Business Studies, Jamia Millia Islamia, New Delhi 110025, IndiaDepartment of Management, Institute of Professional Excellence and Management (IPEM), Ghaziabad 201009, IndiaDepartment of Commerce, Aligarh Muslim University, Aligarh 202002, IndiaThe global fashion industry is witnessing a notable shift toward sustainability, with consumers increasingly favoring environmentally friendly and socially responsible apparel. To address this trend, the present study investigates the factors influencing purchase behavior toward sustainable apparel by integrating the Theory of Planned Behavior (TPB) and examining the moderating role of environmental consciousness. Based on 288 valid responses collected through an online survey of Indian apparel consumers, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results reveal that electronic word of mouth (eWOM), attitude, subjective norms, and perceived behavioral control all exert a significant and positive influence on purchase behavior toward sustainable apparel. Furthermore, environmental consciousness is found to positively moderate the relationships between eWOM, attitude, and subjective norms, thereby strengthening their impact on consumer behavior. To the best of our knowledge, this study is among the first in the Indian context to explore the moderating role of environmental consciousness in the sustainable apparel domain, offering valuable insights for marketers and policymakers aiming to foster sustainable consumer practices.http://www.sciencedirect.com/science/article/pii/S2666188825002114Sustainable appareleWOMTheory of Planned BehaviorEnvironmental consciousnessPurchase intention |
| spellingShingle | Zebran Khan Ariba Khan Mohd Arwab Zeba Khanam Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation Sustainable Futures Sustainable apparel eWOM Theory of Planned Behavior Environmental consciousness Purchase intention |
| title | Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation |
| title_full | Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation |
| title_fullStr | Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation |
| title_full_unstemmed | Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation |
| title_short | Sustainable fashion trends and purchasing pattern analysis for textiles and apparel: An encouragement for eco-innovation |
| title_sort | sustainable fashion trends and purchasing pattern analysis for textiles and apparel an encouragement for eco innovation |
| topic | Sustainable apparel eWOM Theory of Planned Behavior Environmental consciousness Purchase intention |
| url | http://www.sciencedirect.com/science/article/pii/S2666188825002114 |
| work_keys_str_mv | AT zebrankhan sustainablefashiontrendsandpurchasingpatternanalysisfortextilesandapparelanencouragementforecoinnovation AT aribakhan sustainablefashiontrendsandpurchasingpatternanalysisfortextilesandapparelanencouragementforecoinnovation AT mohdarwab sustainablefashiontrendsandpurchasingpatternanalysisfortextilesandapparelanencouragementforecoinnovation AT zebakhanam sustainablefashiontrendsandpurchasingpatternanalysisfortextilesandapparelanencouragementforecoinnovation |