Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention: A PLS-SEM and NCA approach
This study investigates how insurance general agents' relationship-building behaviors influence customer trust, satisfaction, and renewal intention. Grounded in relationship marketing and social exchange theories, five key behaviors—approach, inducement, common grounding, networking, and commun...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825004755 |
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