Preference reversals in ethicality judgments of medical treatments.

In medical ethics, there is often a tradeoff between maximizing treatment efficacy and alleviating patient suffering. We adapt methods from consumer behavior research to examine whether ethicality judgments of medical treatments that vary on these dimensions exhibit preference reversals across tasks...

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Main Authors: Benjamin A Lemli, Justin F Landy
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0319233
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author Benjamin A Lemli
Justin F Landy
author_facet Benjamin A Lemli
Justin F Landy
author_sort Benjamin A Lemli
collection DOAJ
description In medical ethics, there is often a tradeoff between maximizing treatment efficacy and alleviating patient suffering. We adapt methods from consumer behavior research to examine whether ethicality judgments of medical treatments that vary on these dimensions exhibit preference reversals across tasks and evaluation modes. Specifically, we present participants with pairs of treatments that symmetrically dominate one another: one is more effective, while the other improves patients' quality-of-life. Across three studies (total N = 500), we demonstrate classic preference reversals in lay medical ethics judgments: participants prioritized efficacy over quality-of-life concerns in matching tasks more than choice and rating tasks, in between-subjects (Study 1) and within-subjects (Study 2) designs, and in joint evaluation more than sequential evaluation (Study 3). We interpret these findings in light of previous research on preference reversals in other domains and discuss implications for healthcare and moral psychology.
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spelling doaj-art-115317263e2c4b7885fe277ffe002da72025-08-20T02:13:53ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01204e031923310.1371/journal.pone.0319233Preference reversals in ethicality judgments of medical treatments.Benjamin A LemliJustin F LandyIn medical ethics, there is often a tradeoff between maximizing treatment efficacy and alleviating patient suffering. We adapt methods from consumer behavior research to examine whether ethicality judgments of medical treatments that vary on these dimensions exhibit preference reversals across tasks and evaluation modes. Specifically, we present participants with pairs of treatments that symmetrically dominate one another: one is more effective, while the other improves patients' quality-of-life. Across three studies (total N = 500), we demonstrate classic preference reversals in lay medical ethics judgments: participants prioritized efficacy over quality-of-life concerns in matching tasks more than choice and rating tasks, in between-subjects (Study 1) and within-subjects (Study 2) designs, and in joint evaluation more than sequential evaluation (Study 3). We interpret these findings in light of previous research on preference reversals in other domains and discuss implications for healthcare and moral psychology.https://doi.org/10.1371/journal.pone.0319233
spellingShingle Benjamin A Lemli
Justin F Landy
Preference reversals in ethicality judgments of medical treatments.
PLoS ONE
title Preference reversals in ethicality judgments of medical treatments.
title_full Preference reversals in ethicality judgments of medical treatments.
title_fullStr Preference reversals in ethicality judgments of medical treatments.
title_full_unstemmed Preference reversals in ethicality judgments of medical treatments.
title_short Preference reversals in ethicality judgments of medical treatments.
title_sort preference reversals in ethicality judgments of medical treatments
url https://doi.org/10.1371/journal.pone.0319233
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