Pricing-to-market as an Example of Price Differentiation in European Markets
The aim of the research is to assess the degree of the pricing-to-market (PTM) strategy used in selected European countries, focusing on selected groups of consumer goods. The study uses a literature review in the field of macroeconomics and international finance, as well as statistical and econo...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2025-03-01
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| Series: | Comparative Economic Research |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/CER/article/view/25240 |
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