Pricing-to-market as an Example of Price Differentiation in European Markets
The aim of the research is to assess the degree of the pricing-to-market (PTM) strategy used in selected European countries, focusing on selected groups of consumer goods. The study uses a literature review in the field of macroeconomics and international finance, as well as statistical and econo...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2025-03-01
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| Series: | Comparative Economic Research |
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| Online Access: | https://czasopisma.uni.lodz.pl/CER/article/view/25240 |
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| author | Piotr Misztal |
| author_facet | Piotr Misztal |
| author_sort | Piotr Misztal |
| collection | DOAJ |
| description | The aim of the research is to assess the degree of the pricing-to-market (PTM) strategy used in selected European countries, focusing on selected groups of consumer goods.
The study uses a literature review in the field of macroeconomics and international finance, as well as statistical and econometric methods.
The results of the research confirmed the occurrence of PTM in selected European countries, although the level differed significantly between countries. There is a positive correlation between the level of PTM and a country’s level of economic development. The highest PTM levels occurred for homogeneous rather than heterogeneous consumer goods.
Our findings are extremely important, especially from the perspective of international companies. Understanding the elasticity of demand in different markets helps businesses set prices that maximize revenue. Setting prices too low or too high can affect how a brand is perceived in the market. By employing a PTM strategy, businesses can balance profitability with market competitiveness. To date, no comprehensive research has been conducted into PTM strategies in European markets. Therefore, this research fills the gap in this area, constituting a significant contribution to empirical research in the field of pricing strategies. |
| format | Article |
| id | doaj-art-112794b12155494aa6cdb41d177ff7a0 |
| institution | DOAJ |
| issn | 1508-2008 2082-6737 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Comparative Economic Research |
| spelling | doaj-art-112794b12155494aa6cdb41d177ff7a02025-08-20T02:58:04ZengLodz University PressComparative Economic Research1508-20082082-67372025-03-0128115317110.18778/1508-2008.28.0925841Pricing-to-market as an Example of Price Differentiation in European MarketsPiotr Misztal0https://orcid.org/0000-0003-2609-3439Casimir Pulaski Radom University, Faculty of Economics and Finance, Radom, PolandThe aim of the research is to assess the degree of the pricing-to-market (PTM) strategy used in selected European countries, focusing on selected groups of consumer goods. The study uses a literature review in the field of macroeconomics and international finance, as well as statistical and econometric methods. The results of the research confirmed the occurrence of PTM in selected European countries, although the level differed significantly between countries. There is a positive correlation between the level of PTM and a country’s level of economic development. The highest PTM levels occurred for homogeneous rather than heterogeneous consumer goods. Our findings are extremely important, especially from the perspective of international companies. Understanding the elasticity of demand in different markets helps businesses set prices that maximize revenue. Setting prices too low or too high can affect how a brand is perceived in the market. By employing a PTM strategy, businesses can balance profitability with market competitiveness. To date, no comprehensive research has been conducted into PTM strategies in European markets. Therefore, this research fills the gap in this area, constituting a significant contribution to empirical research in the field of pricing strategies.https://czasopisma.uni.lodz.pl/CER/article/view/25240pricing-to-marketpricing strategyprice differentiation |
| spellingShingle | Piotr Misztal Pricing-to-market as an Example of Price Differentiation in European Markets Comparative Economic Research pricing-to-market pricing strategy price differentiation |
| title | Pricing-to-market as an Example of Price Differentiation in European Markets |
| title_full | Pricing-to-market as an Example of Price Differentiation in European Markets |
| title_fullStr | Pricing-to-market as an Example of Price Differentiation in European Markets |
| title_full_unstemmed | Pricing-to-market as an Example of Price Differentiation in European Markets |
| title_short | Pricing-to-market as an Example of Price Differentiation in European Markets |
| title_sort | pricing to market as an example of price differentiation in european markets |
| topic | pricing-to-market pricing strategy price differentiation |
| url | https://czasopisma.uni.lodz.pl/CER/article/view/25240 |
| work_keys_str_mv | AT piotrmisztal pricingtomarketasanexampleofpricedifferentiationineuropeanmarkets |