I BUY YOUR PRODUCT WHEN I FEEL I KNOW YOU: USING BLOG DISCLOSURE TO INFLUENCE CONSUMERS
Whilst confidence in certain companies has fallen as a result of the feeling amongst consumers that their private life has been violated, it would seem that at the same time, consumers are very eager to know more about the private life of the bloggers they follow. In return, bloggers are revealing m...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2013-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/PDF_MNMK_2_2013/1-11-2-13.pdf |
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