Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults

Need & Objectives of the study: Good living conditions include basic shelter, food, and clothing but the aspect of access to quality healthcare has become one of the essentials of livelihood, especially in this post-covid era. The post covid era has also marked the digital evolution where the r...

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Main Authors: Keerthana Venkatesan, Prabakar S
Format: Article
Language:English
Published: ACHSM 2025-08-01
Series:Asia Pacific Journal of Health Management
Subjects:
Online Access:https://journal.achsm.org.au/index.php/achsm/article/view/4381
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author Keerthana Venkatesan
Prabakar S
author_facet Keerthana Venkatesan
Prabakar S
author_sort Keerthana Venkatesan
collection DOAJ
description Need & Objectives of the study: Good living conditions include basic shelter, food, and clothing but the aspect of access to quality healthcare has become one of the essentials of livelihood, especially in this post-covid era. The post covid era has also marked the digital evolution where the role of social media is inevitable to a wider range such that it has acquired the position among the social institutions influencing diverse population on all aspects due to its multiple users. This multiplicity of users has demanded the interference of social media in all spheres of life even in the field of health and medicine. It has opened up new ways of access for sharing information and social support, due to increased connectivity and direct participation bringing changes in the illness behavior. Methodology: The study tries to understand the influence of online healthcare platforms on health health-seeking behavior of young adults in contemporary society by adopting a quantitative methodology with self-structured questionnaire for data collection. Results: The study results state that online healthcare services have developed a new platform of interaction between the doctor and the patient resulting in the evolution of traditional health-seeking behaviour. It also infers that health-seeking behavior is dynamically aligned with modernity. 
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series Asia Pacific Journal of Health Management
spelling doaj-art-110c9b6ce81d4429bdf2bc178bcbb5482025-08-20T03:46:36ZengACHSMAsia Pacific Journal of Health Management1833-38182204-31362025-08-01Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults Keerthana Venkatesan0Prabakar S1Department of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamilnadu, IndiaDepartment of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamilnadu, India Need & Objectives of the study: Good living conditions include basic shelter, food, and clothing but the aspect of access to quality healthcare has become one of the essentials of livelihood, especially in this post-covid era. The post covid era has also marked the digital evolution where the role of social media is inevitable to a wider range such that it has acquired the position among the social institutions influencing diverse population on all aspects due to its multiple users. This multiplicity of users has demanded the interference of social media in all spheres of life even in the field of health and medicine. It has opened up new ways of access for sharing information and social support, due to increased connectivity and direct participation bringing changes in the illness behavior. Methodology: The study tries to understand the influence of online healthcare platforms on health health-seeking behavior of young adults in contemporary society by adopting a quantitative methodology with self-structured questionnaire for data collection. Results: The study results state that online healthcare services have developed a new platform of interaction between the doctor and the patient resulting in the evolution of traditional health-seeking behaviour. It also infers that health-seeking behavior is dynamically aligned with modernity.  https://journal.achsm.org.au/index.php/achsm/article/view/4381Digital evolution, Health seeking behavior, Health seeking information, Social media, Post- covid era
spellingShingle Keerthana Venkatesan
Prabakar S
Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
Asia Pacific Journal of Health Management
Digital evolution,
Health seeking behavior,
Health seeking information,
Social media,
Post- covid era
title Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
title_full Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
title_fullStr Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
title_full_unstemmed Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
title_short Post Covid Era and the Influence of Online Healthcare Platforms on the Health-Seeking Behaviour of Adults
title_sort post covid era and the influence of online healthcare platforms on the health seeking behaviour of adults
topic Digital evolution,
Health seeking behavior,
Health seeking information,
Social media,
Post- covid era
url https://journal.achsm.org.au/index.php/achsm/article/view/4381
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AT prabakars postcovideraandtheinfluenceofonlinehealthcareplatformsonthehealthseekingbehaviourofadults