Stakeholders’ Perception Regarding Sustainable Universities
The aim of the study is to determine and confirm the main vectors that define the concept of sustainable university based on the example of a higher education institution that is representative for the Romanian economic higher education system. As objectives the authors defined the following: cla...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2020-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_2896.pdf |
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| Summary: | The aim of the study is to determine and confirm the main vectors that define the concept of
sustainable university based on the example of a higher education institution that is
representative for the Romanian economic higher education system. As objectives the
authors defined the following: clarifying the concept of sustainable university based on the
literature review; determining the main groups of stakeholders of the university and
classifying them tridimensional; researching the perception regarding the vectors needed for
the sustainable development of the university. The research stems from the three main
stakeholders’ categories, in the authors’ opinion. A quantitative marketing research was
undertaken on two main stakeholders’ categories: students, and representatives of the
business environment that are part of the Alumni Association of the university. Using the
factor analysis, the four vectors that define, in the authors opinion, the sustainable university
were validated, which was confirmed. A qualitative research based on a focus group among
academia and management counterbalanced the results of the study, confirming through
results the stated hypotheses. The limitations of the current study stem from the involvement
of only a part of the university’s stakeholders. Future research could investigate the
perception of other stakeholders. |
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| ISSN: | 1582-9146 2247-9104 |