Beyond the lone voice: how community-based communication restores trust

Public trust in science remains below pre-pandemic levels, underscoring an urgent need to reevaluate conventional science communication practices. This paper identifies a crucial vulnerability inherent in the common practice of relying on single, authoritative spokespersons. Drawing upon interdiscip...

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Bibliographic Details
Main Author: Jacob Yudin
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1634016/full
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