A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences

Classical choice theory assumes that a decision-maker considers all feasible alternatives. However, a decision-maker in the real world can not consider all alternatives because of limited attention. In this paper, we propose a satisficing choice model to describe the choice procedure based on the in...

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Bibliographic Details
Main Authors: Xinlin Wu, Daoxin Ding
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Journal of Mathematics
Online Access:http://dx.doi.org/10.1155/2021/8951335
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