A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences

Classical choice theory assumes that a decision-maker considers all feasible alternatives. However, a decision-maker in the real world can not consider all alternatives because of limited attention. In this paper, we propose a satisficing choice model to describe the choice procedure based on the in...

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Main Authors: Xinlin Wu, Daoxin Ding
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Journal of Mathematics
Online Access:http://dx.doi.org/10.1155/2021/8951335
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author Xinlin Wu
Daoxin Ding
author_facet Xinlin Wu
Daoxin Ding
author_sort Xinlin Wu
collection DOAJ
description Classical choice theory assumes that a decision-maker considers all feasible alternatives. However, a decision-maker in the real world can not consider all alternatives because of limited attention. In this paper, we propose a satisficing choice model to describe the choice procedure based on the incomplete preferences under the limited attention of the decision-maker. Moreover, the existence and rationality properties of the satisficing choice model on the different domains are studied combined with some proposed rationality conditions. Further, the proposed satisficing choice model is applied to a case of quality competition. Results show that the satisficing choice model of this paper is of a certain theoretical guiding significance to a kind of emergency decisions made by decision-makers under the circumstance of time pressure and limited information. It can also be the theoretical foundation for the study on the boundedly rational decision-making.
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institution Kabale University
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series Journal of Mathematics
spelling doaj-art-10d5cb079621496fa2dbcace2240a76a2025-08-20T03:55:45ZengWileyJournal of Mathematics2314-47852021-01-01202110.1155/2021/8951335A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete PreferencesXinlin Wu0Daoxin Ding1Department of MathematicsDepartment of MathematicsClassical choice theory assumes that a decision-maker considers all feasible alternatives. However, a decision-maker in the real world can not consider all alternatives because of limited attention. In this paper, we propose a satisficing choice model to describe the choice procedure based on the incomplete preferences under the limited attention of the decision-maker. Moreover, the existence and rationality properties of the satisficing choice model on the different domains are studied combined with some proposed rationality conditions. Further, the proposed satisficing choice model is applied to a case of quality competition. Results show that the satisficing choice model of this paper is of a certain theoretical guiding significance to a kind of emergency decisions made by decision-makers under the circumstance of time pressure and limited information. It can also be the theoretical foundation for the study on the boundedly rational decision-making.http://dx.doi.org/10.1155/2021/8951335
spellingShingle Xinlin Wu
Daoxin Ding
A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
Journal of Mathematics
title A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
title_full A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
title_fullStr A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
title_full_unstemmed A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
title_short A Satisficing Heuristic Decision-Making Model under Limited Attention and Incomplete Preferences
title_sort satisficing heuristic decision making model under limited attention and incomplete preferences
url http://dx.doi.org/10.1155/2021/8951335
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AT daoxinding asatisficingheuristicdecisionmakingmodelunderlimitedattentionandincompletepreferences
AT xinlinwu satisficingheuristicdecisionmakingmodelunderlimitedattentionandincompletepreferences
AT daoxinding satisficingheuristicdecisionmakingmodelunderlimitedattentionandincompletepreferences