Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?

With the rapid growth of the digital economy and the increasing importance of sustainable development, digital orientation (DO) plays a vital role, as does green absorptive capacity (GAC) and sustainable business model innovation (SBMI). This study is the first to explore the internal mechanism of D...

Full description

Saved in:
Bibliographic Details
Main Authors: Xiu-e Zhang, Wei Wang, Liu Yang, Yongbo Yu, Taochan Zhu, Xinyu Teng
Format: Article
Language:English
Published: SAGE Publishing 2025-04-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251329963
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850260332233097216
author Xiu-e Zhang
Wei Wang
Liu Yang
Yongbo Yu
Taochan Zhu
Xinyu Teng
author_facet Xiu-e Zhang
Wei Wang
Liu Yang
Yongbo Yu
Taochan Zhu
Xinyu Teng
author_sort Xiu-e Zhang
collection DOAJ
description With the rapid growth of the digital economy and the increasing importance of sustainable development, digital orientation (DO) plays a vital role, as does green absorptive capacity (GAC) and sustainable business model innovation (SBMI). This study is the first to explore the internal mechanism of DO affecting the sustainable performance of agricultural enterprises through GAC and SBMI. Using data collected from 267 agricultural enterprises in China, the validity of the conceptual model was tested using hierarchical regression analysis. The research results show that DO has a positive impact on the sustainable performance of agricultural enterprises. Furthermore, DO indirectly affects the sustainable performance of agricultural enterprises through the mediating and chain mediating effects of GAC and SBMI. This study contributes to the existing research on the sustainable performance of agricultural enterprises by highlighting the significance of DO and validating the crucial mediating roles played by GAC and SBMI. The findings of this study offer valuable theoretical insights into promoting sustainable development of agricultural enterprises and addressing the environmental challenges associated with their growth. JEL codes : M1; M13; M14; Q56
format Article
id doaj-art-10b303e48d4f4ac5a85e4eee5e01c857
institution OA Journals
issn 2158-2440
language English
publishDate 2025-04-01
publisher SAGE Publishing
record_format Article
series SAGE Open
spelling doaj-art-10b303e48d4f4ac5a85e4eee5e01c8572025-08-20T01:55:40ZengSAGE PublishingSAGE Open2158-24402025-04-011510.1177/21582440251329963Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?Xiu-e Zhang0Wei Wang1Liu Yang2Yongbo Yu3Taochan Zhu4Xinyu Teng5Jilin University, Changchun, ChinaJilin University, Changchun, ChinaJilin University, Changchun, ChinaJilin University, Changchun, ChinaJilin University, Changchun, ChinaJilin University, Changchun, ChinaWith the rapid growth of the digital economy and the increasing importance of sustainable development, digital orientation (DO) plays a vital role, as does green absorptive capacity (GAC) and sustainable business model innovation (SBMI). This study is the first to explore the internal mechanism of DO affecting the sustainable performance of agricultural enterprises through GAC and SBMI. Using data collected from 267 agricultural enterprises in China, the validity of the conceptual model was tested using hierarchical regression analysis. The research results show that DO has a positive impact on the sustainable performance of agricultural enterprises. Furthermore, DO indirectly affects the sustainable performance of agricultural enterprises through the mediating and chain mediating effects of GAC and SBMI. This study contributes to the existing research on the sustainable performance of agricultural enterprises by highlighting the significance of DO and validating the crucial mediating roles played by GAC and SBMI. The findings of this study offer valuable theoretical insights into promoting sustainable development of agricultural enterprises and addressing the environmental challenges associated with their growth. JEL codes : M1; M13; M14; Q56https://doi.org/10.1177/21582440251329963
spellingShingle Xiu-e Zhang
Wei Wang
Liu Yang
Yongbo Yu
Taochan Zhu
Xinyu Teng
Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
SAGE Open
title Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
title_full Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
title_fullStr Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
title_full_unstemmed Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
title_short Does Digital Orientation Improve the Sustainable Performance of Agricultural Enterprises in China?
title_sort does digital orientation improve the sustainable performance of agricultural enterprises in china
url https://doi.org/10.1177/21582440251329963
work_keys_str_mv AT xiuezhang doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina
AT weiwang doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina
AT liuyang doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina
AT yongboyu doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina
AT taochanzhu doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina
AT xinyuteng doesdigitalorientationimprovethesustainableperformanceofagriculturalenterprisesinchina