A qualitative study of using green marketing practices within Jordanian food companies: a content analysis approach
Abstract This study explores perceptions, and the current state of using green marketing practices within the Jordanian food companies, an industry where sustainable practices are still emerging. Through qualitative in-depth interviews with 10 industry professionals, insights were gathered on the ge...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-05-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01301-x |
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