ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour
Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals’ intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs (a...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2024-06-01
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| Series: | Entrepreneurial Business and Economics Review |
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| Online Access: | https://eber.uek.krakow.pl/eber/article/view/2455 |
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| author | Cong Doanh Duong |
| author_facet | Cong Doanh Duong |
| author_sort | Cong Doanh Duong |
| collection | DOAJ |
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Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals’ intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs (attitude towards digital entrepreneurship, subjective norms, and perceived behavioural control).
Research Design & Methods: Drawing on the sample of 604 higher education students at six universities in Vietnam, I used Cronbach’s alpha and confirmatory factor analysis to test the construct’s consistent reliability and validity. Then, I used multiple regression to test hypotheses.
Findings: Results of the current research reported that ChatGPT adoption in entrepreneurship significantly and positively affects individuals’ attitudes towards digital entrepreneurship, subjective norms, perceived behavioural control, and digital entrepreneurial intentions. Interestingly, three core antecedents in the theory of planned behaviour significantly mediate the impacts of ChatGPT adoption in entrepreneurship on digital entrepreneurial intentions.
Implications & Recommendations: The practical takeaways include enhancing education with tech-positive modules, personalized guidance for digital entrepreneurs, hands-on skill development through workshops, and AI-friendly policies for business integration.
Contribution & Value Added: The current research is the first study which provides empirical evidence indicating the impacts of ChatGPT adoption in entrepreneurship on individuals’ attitudes towards digital entrepreneurship, subjective norms, and perceived behavioural control, which, in turn, inspire their digital entrepreneurial intentions. Thus, these findings contribute to the extent of entrepreneurship literature, especially in the landscape of the AI revolution.
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| format | Article |
| id | doaj-art-1008eb074cf545a9841b8ebd25a6523e |
| institution | DOAJ |
| issn | 2353-8821 |
| language | English |
| publishDate | 2024-06-01 |
| publisher | Cracow University of Economics |
| record_format | Article |
| series | Entrepreneurial Business and Economics Review |
| spelling | doaj-art-1008eb074cf545a9841b8ebd25a6523e2025-08-20T02:59:57ZengCracow University of EconomicsEntrepreneurial Business and Economics Review2353-88212024-06-0112210.15678/EBER.2024.120208ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviourCong Doanh Duong 0https://orcid.org/0000-0003-4431-9761Faculty of Business Management, National Economics University, Vietnam Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals’ intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs (attitude towards digital entrepreneurship, subjective norms, and perceived behavioural control). Research Design & Methods: Drawing on the sample of 604 higher education students at six universities in Vietnam, I used Cronbach’s alpha and confirmatory factor analysis to test the construct’s consistent reliability and validity. Then, I used multiple regression to test hypotheses. Findings: Results of the current research reported that ChatGPT adoption in entrepreneurship significantly and positively affects individuals’ attitudes towards digital entrepreneurship, subjective norms, perceived behavioural control, and digital entrepreneurial intentions. Interestingly, three core antecedents in the theory of planned behaviour significantly mediate the impacts of ChatGPT adoption in entrepreneurship on digital entrepreneurial intentions. Implications & Recommendations: The practical takeaways include enhancing education with tech-positive modules, personalized guidance for digital entrepreneurs, hands-on skill development through workshops, and AI-friendly policies for business integration. Contribution & Value Added: The current research is the first study which provides empirical evidence indicating the impacts of ChatGPT adoption in entrepreneurship on individuals’ attitudes towards digital entrepreneurship, subjective norms, and perceived behavioural control, which, in turn, inspire their digital entrepreneurial intentions. Thus, these findings contribute to the extent of entrepreneurship literature, especially in the landscape of the AI revolution. https://eber.uek.krakow.pl/eber/article/view/2455ChatGPT adoption in entrepreneurshipTheory of Planned Behaviourdigital entrepreneurial intentions attitudes towards digital entrepreneurshipsubjective normsperceived behavioural control |
| spellingShingle | Cong Doanh Duong ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour Entrepreneurial Business and Economics Review ChatGPT adoption in entrepreneurship Theory of Planned Behaviour digital entrepreneurial intentions attitudes towards digital entrepreneurship subjective norms perceived behavioural control |
| title | ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour |
| title_full | ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour |
| title_fullStr | ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour |
| title_full_unstemmed | ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour |
| title_short | ChatGPT adoption and digital entrepreneurial intentions: An empirical research based on the theory of planned behaviour |
| title_sort | chatgpt adoption and digital entrepreneurial intentions an empirical research based on the theory of planned behaviour |
| topic | ChatGPT adoption in entrepreneurship Theory of Planned Behaviour digital entrepreneurial intentions attitudes towards digital entrepreneurship subjective norms perceived behavioural control |
| url | https://eber.uek.krakow.pl/eber/article/view/2455 |
| work_keys_str_mv | AT congdoanhduong chatgptadoptionanddigitalentrepreneurialintentionsanempiricalresearchbasedonthetheoryofplannedbehaviour |