Inescapable Media: The Role of Social Media Data Mining in Understanding American Adolescent Media Engagement

With social media as the frontier of many American adolescent lives, there seems to be a shift in experiences of the new generation. This paper delves into the impacts of American adolescent media engagement, with a priority of the role of social media data mining in understanding behaviour and tren...

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Bibliographic Details
Main Author: Peng Cheryl Siyuan
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:ITM Web of Conferences
Online Access:https://www.itm-conferences.org/articles/itmconf/pdf/2025/01/itmconf_dai2024_04002.pdf
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Summary:With social media as the frontier of many American adolescent lives, there seems to be a shift in experiences of the new generation. This paper delves into the impacts of American adolescent media engagement, with a priority of the role of social media data mining in understanding behaviour and trends. This study utilizes innovative data mining techniques such as sentiment analysis, trend detection, and network analysis; it allows insights into how social interactions impact psychological and emotional growth. The discovery of the twofold nature of the media provides opportunities for affirmative individualism and likewise, perils such as cyberbullying. By applying social media data mining, it contributes to an innate understanding of the effects of the media on youth development. The paper highlights the progress of tactics to mitigate the undesirable effects of social media whilst enriching its progressive influences on growth and welfare.
ISSN:2271-2097