THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”
Tourism nowadays is entering a new era. Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for I...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2017-09-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/106 |
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