THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”
Tourism nowadays is entering a new era. Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for I...
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| Format: | Article |
| Language: | English |
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Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2017-09-01
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| Series: | Jurnal Aspikom |
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| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/106 |
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| author | Ilona Vicenovie Oisina Angelia Sulistiwaty Sugianto |
| author_facet | Ilona Vicenovie Oisina Angelia Sulistiwaty Sugianto |
| author_sort | Ilona Vicenovie Oisina |
| collection | DOAJ |
| description | Tourism nowadays is entering a new era. Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for Indonesia tourism in International level. Data collection was obtained from observation, books and interview. The result obtained from STP analysis theory can be used to develop branding strategy in wonderful indonesia campaign. The innovation is founded in tourism and development of tourism product like village and religion tourism can be applied in Indonesia tourism. Within positive development in this campaign, Indonesia is expected able to compete with the other ASEAN countries while AFTA and MEA policy applied in 2015. |
| format | Article |
| id | doaj-art-0ff63178d42f443ea3e6001ca9c4b8a8 |
| institution | Kabale University |
| issn | 2087-0442 2548-8309 |
| language | English |
| publishDate | 2017-09-01 |
| publisher | Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) |
| record_format | Article |
| series | Jurnal Aspikom |
| spelling | doaj-art-0ff63178d42f443ea3e6001ca9c4b8a82025-08-20T03:53:58ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092017-09-013352053810.24329/aspikom.v3i3.106117THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”Ilona Vicenovie Oisina0Angelia Sulistiwaty Sugianto1Universita Persada Indonesia UPI YAI, JakartaBunda Mulia University, JakartaTourism nowadays is entering a new era. Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for Indonesia tourism in International level. Data collection was obtained from observation, books and interview. The result obtained from STP analysis theory can be used to develop branding strategy in wonderful indonesia campaign. The innovation is founded in tourism and development of tourism product like village and religion tourism can be applied in Indonesia tourism. Within positive development in this campaign, Indonesia is expected able to compete with the other ASEAN countries while AFTA and MEA policy applied in 2015.https://jurnalaspikom.org/index.php/aspikom/article/view/106wonderful indonesia, campaign, persuasive message. |
| spellingShingle | Ilona Vicenovie Oisina Angelia Sulistiwaty Sugianto THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” Jurnal Aspikom wonderful indonesia, campaign, persuasive message. |
| title | THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” |
| title_full | THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” |
| title_fullStr | THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” |
| title_full_unstemmed | THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” |
| title_short | THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” |
| title_sort | identification of persuasive message campaign wonderful indonesia 2015 |
| topic | wonderful indonesia, campaign, persuasive message. |
| url | https://jurnalaspikom.org/index.php/aspikom/article/view/106 |
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