PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA
Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance intentio...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, University of Tuzla
2019-11-01
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| Series: | Economic Review |
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| Online Access: | https://www.er.ef.untz.ba/index.php/er/article/view/74 |
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| _version_ | 1823859518510989312 |
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| author | Amra Grcić Ensar Mekić |
| author_facet | Amra Grcić Ensar Mekić |
| author_sort | Amra Grcić |
| collection | DOAJ |
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Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance intention. Based on the recent literature, first order structural equation model was proposed and tested. The empirical data was obtained from a questionnaire of 241 m-commerce users in Sarajevo Canton. Once the data was collected, factory data analysis was conducted to assure validity and reliability through items' loadings and Cronbach's Alpha values. Furthermore, the scales were tested for convergent validity through partial least-square path modelling using Smart PLS 3 software. For confirmatory factor analysis purpose, individual evaluation of items, variables as well as model fit was made. The results indicated that the effects of consumer innovativeness and social influence on m-continuance intention were significant and positive. It is recommended for future research to investigate the effects of other potential predictors of m-continuance intention with the focus on a larger sample and wider geographical region.
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| format | Article |
| id | doaj-art-0fe7d5042fe5462a96b7c16eb284441e |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2019-11-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-0fe7d5042fe5462a96b7c16eb284441e2025-02-11T00:33:00ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2019-11-01172PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINAAmra Grcić0Ensar Mekić1 International Burch University, Bosnia and Herzegovina International Burch University, Bosnia and Herzegovina Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance intention. Based on the recent literature, first order structural equation model was proposed and tested. The empirical data was obtained from a questionnaire of 241 m-commerce users in Sarajevo Canton. Once the data was collected, factory data analysis was conducted to assure validity and reliability through items' loadings and Cronbach's Alpha values. Furthermore, the scales were tested for convergent validity through partial least-square path modelling using Smart PLS 3 software. For confirmatory factor analysis purpose, individual evaluation of items, variables as well as model fit was made. The results indicated that the effects of consumer innovativeness and social influence on m-continuance intention were significant and positive. It is recommended for future research to investigate the effects of other potential predictors of m-continuance intention with the focus on a larger sample and wider geographical region. https://www.er.ef.untz.ba/index.php/er/article/view/74social influenceinnovativenessm-continuance intention |
| spellingShingle | Amra Grcić Ensar Mekić PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA Economic Review social influence innovativeness m-continuance intention |
| title | PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA |
| title_full | PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA |
| title_fullStr | PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA |
| title_full_unstemmed | PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA |
| title_short | PREDICTORS OF M-CONTINUANCE INTENTION: CASE OF USERS IN BOSNIA AND HERZEGOVINA |
| title_sort | predictors of m continuance intention case of users in bosnia and herzegovina |
| topic | social influence innovativeness m-continuance intention |
| url | https://www.er.ef.untz.ba/index.php/er/article/view/74 |
| work_keys_str_mv | AT amragrcic predictorsofmcontinuanceintentioncaseofusersinbosniaandherzegovina AT ensarmekic predictorsofmcontinuanceintentioncaseofusersinbosniaandherzegovina |