Research on Social Governance of Network Public Opinion: An Evolutionary Game Model

Compared with the past, public opinion in the we-media era has become more difficult. How to incentivize social networking providers (SNPs) to participate in network public opinion governance and guide we-media practitioners (WPs) to standardize their dissemination are prominent problems that urgent...

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Main Authors: Zeguo Qiu, Xiuang Yuan, Yuchen Yin
Format: Article
Language:English
Published: Wiley 2023-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2023/8530530
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author Zeguo Qiu
Xiuang Yuan
Yuchen Yin
author_facet Zeguo Qiu
Xiuang Yuan
Yuchen Yin
author_sort Zeguo Qiu
collection DOAJ
description Compared with the past, public opinion in the we-media era has become more difficult. How to incentivize social networking providers (SNPs) to participate in network public opinion governance and guide we-media practitioners (WPs) to standardize their dissemination are prominent problems that urgently need to be solved in response to network public opinion. This article supplements the perspective of network public opinion governance research and constructs a tripartite evolutionary game model including government, SNPs, and WPs. Then, after analyzing the influencing factors of the evolution of different agents’ strategies through model solving and numerical simulation, this article finds that reasonable rewards and punishments can promote SNPs to participate in network public opinion governance. Finally, this article proposes that the government should build a social governance system for network public opinion, which will effectively reduce governance costs and improve governance efficiency.
format Article
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institution Kabale University
issn 1607-887X
language English
publishDate 2023-01-01
publisher Wiley
record_format Article
series Discrete Dynamics in Nature and Society
spelling doaj-art-0fe2a3157181424bbe02b39778b97e552025-08-20T03:54:29ZengWileyDiscrete Dynamics in Nature and Society1607-887X2023-01-01202310.1155/2023/8530530Research on Social Governance of Network Public Opinion: An Evolutionary Game ModelZeguo Qiu0Xiuang Yuan1Yuchen Yin2School of Computer and Information EngineeringSchool of Computer and Information EngineeringSchool of Computer and Information EngineeringCompared with the past, public opinion in the we-media era has become more difficult. How to incentivize social networking providers (SNPs) to participate in network public opinion governance and guide we-media practitioners (WPs) to standardize their dissemination are prominent problems that urgently need to be solved in response to network public opinion. This article supplements the perspective of network public opinion governance research and constructs a tripartite evolutionary game model including government, SNPs, and WPs. Then, after analyzing the influencing factors of the evolution of different agents’ strategies through model solving and numerical simulation, this article finds that reasonable rewards and punishments can promote SNPs to participate in network public opinion governance. Finally, this article proposes that the government should build a social governance system for network public opinion, which will effectively reduce governance costs and improve governance efficiency.http://dx.doi.org/10.1155/2023/8530530
spellingShingle Zeguo Qiu
Xiuang Yuan
Yuchen Yin
Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
Discrete Dynamics in Nature and Society
title Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
title_full Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
title_fullStr Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
title_full_unstemmed Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
title_short Research on Social Governance of Network Public Opinion: An Evolutionary Game Model
title_sort research on social governance of network public opinion an evolutionary game model
url http://dx.doi.org/10.1155/2023/8530530
work_keys_str_mv AT zeguoqiu researchonsocialgovernanceofnetworkpublicopinionanevolutionarygamemodel
AT xiuangyuan researchonsocialgovernanceofnetworkpublicopinionanevolutionarygamemodel
AT yuchenyin researchonsocialgovernanceofnetworkpublicopinionanevolutionarygamemodel