Virtual reality is only mildly effective in improving forest conservation behaviors
Abstract Virtual Reality (VR) enables immersive experiences that can enhance awareness about environmental problems. We measure the effectiveness of VR versus 2D in an environmental campaign using a field experiment in Brazil. 617 passers-by at a mall were randomly assigned to watch a video clip abo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-12-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-024-78970-7 |
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