Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter

Twitter is a social media actively accessed by K-pop fans who interact with each other. However, these interactions can also lead to conflicts between fans, which is called fan wars. In the NCT 127 concert: The Link Jakarta held on November 4-5, 2022, various factors triggered fan wars ranging from...

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Main Authors: Videlia Suryaning Triasyoga, Yosafat Hermawan Trinugraha, Nurhadi
Format: Article
Language:English
Published: Universitas Brawijaya 2024-10-01
Series:Wacana: Jurnal Sosial dan Humaniora
Subjects:
Online Access:https://wacana.ub.ac.id/index.php/wacana/article/view/1184
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author Videlia Suryaning Triasyoga
Yosafat Hermawan Trinugraha
Nurhadi
author_facet Videlia Suryaning Triasyoga
Yosafat Hermawan Trinugraha
Nurhadi
author_sort Videlia Suryaning Triasyoga
collection DOAJ
description Twitter is a social media actively accessed by K-pop fans who interact with each other. However, these interactions can also lead to conflicts between fans, which is called fan wars. In the NCT 127 concert: The Link Jakarta held on November 4-5, 2022, various factors triggered fan wars ranging from the absence of queue numbers (QN) to the different treatment given by promoter D to NCT 127 fans (chilzennie) and NCT DREAM fans (dreamzennie). This research uses a qualitative method with a virtual ethnographic approach. The data analysis technique uses the Spradley model, which consists of 12 steps. The results showed that NCT 127 fans performed consumerism in The Link Jakarta concert activities and formed a consumption practice that both needed each other. Hills Retrieved the concept of fans as consumers and fan culture as a form of creating strong emotional ties with images and narratives that have been arranged to cause identity behavior in the context of the entertainment industry and pop culture such as K-Pop, the interaction between consumerism can produce a strong influence on fan activities such as fan war conflicts during concert activities.
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series Wacana: Jurnal Sosial dan Humaniora
spelling doaj-art-0f936c4a759c42cd951cfac7e65d708b2025-08-20T03:12:24ZengUniversitas BrawijayaWacana: Jurnal Sosial dan Humaniora1411-01992338-18842024-10-01274148157https://doi.org/10.21776/ub.wacana.2024.027.04.02Consumerism and Conflict: Case Study of NCT 127 Fans on TwitterVidelia Suryaning Triasyoga0 Yosafat Hermawan Trinugraha1Nurhadi2Universitas Negeri Sebelas MaretUniversitas Negeri Sebelas MaretUniversitas Negeri Sebelas MaretTwitter is a social media actively accessed by K-pop fans who interact with each other. However, these interactions can also lead to conflicts between fans, which is called fan wars. In the NCT 127 concert: The Link Jakarta held on November 4-5, 2022, various factors triggered fan wars ranging from the absence of queue numbers (QN) to the different treatment given by promoter D to NCT 127 fans (chilzennie) and NCT DREAM fans (dreamzennie). This research uses a qualitative method with a virtual ethnographic approach. The data analysis technique uses the Spradley model, which consists of 12 steps. The results showed that NCT 127 fans performed consumerism in The Link Jakarta concert activities and formed a consumption practice that both needed each other. Hills Retrieved the concept of fans as consumers and fan culture as a form of creating strong emotional ties with images and narratives that have been arranged to cause identity behavior in the context of the entertainment industry and pop culture such as K-Pop, the interaction between consumerism can produce a strong influence on fan activities such as fan war conflicts during concert activities.https://wacana.ub.ac.id/index.php/wacana/article/view/1184fansfan wark-popncttwitter
spellingShingle Videlia Suryaning Triasyoga
Yosafat Hermawan Trinugraha
Nurhadi
Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
Wacana: Jurnal Sosial dan Humaniora
fans
fan war
k-pop
nct
twitter
title Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
title_full Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
title_fullStr Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
title_full_unstemmed Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
title_short Consumerism and Conflict: Case Study of NCT 127 Fans on Twitter
title_sort consumerism and conflict case study of nct 127 fans on twitter
topic fans
fan war
k-pop
nct
twitter
url https://wacana.ub.ac.id/index.php/wacana/article/view/1184
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