The impact of nutrition labels on frozen food health awareness and purchase intention among Central Taiwanese consumers

Overweight and obesity are recognized globally as an epidemic with serious consequences for adult health. This study uses Front of Package (FOP) Nutrition Labeling to investigate consumers’ health awareness and purchase intention. This study surveyed 631 participants to evaluate healthiness, purchas...

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Bibliographic Details
Main Authors: Ching-Yi Wang, Shih-Dong Tsai
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:CyTA - Journal of Food
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/19476337.2025.2475060
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