DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE
With the increasing reliance on digital marketing, companies face challenges in adapting their strategies to effectively connect with consumers. As digital marketing reshapes consumer relationships, businesses must navigate the complexities of building trust, engagement, and loyalty in an increasin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kwara State University, Malete Nigeria
2024-12-01
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| Series: | Malete Journal of Accounting and Finance |
| Subjects: | |
| Online Access: | https://majaf.com.ng/index.php/majaf/article/view/177 |
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