DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE

DIGITAL MARKETING AND CUSTOMER EXPERIENCE IN IBADAN, OYO STATE

With the increasing reliance on digital marketing, companies face challenges in adapting their strategies to effectively connect with consumers. As digital marketing reshapes consumer relationships, businesses must navigate the complexities of building trust, engagement, and loyalty in an increasin...

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Bibliographic Details
Main Authors: Abiola Abass Carim, Kayode Muhammed Ibrahim, Solomon Olugbade Adedokun
Format: Article
Language:English
Published: Kwara State University, Malete Nigeria 2024-12-01
Series:Malete Journal of Accounting and Finance
Subjects:
Digital marketing
Internet marketing
Social media
Customer experience.
Online Access:https://majaf.com.ng/index.php/majaf/article/view/177
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