La publicité à la télévision ou les fictions de l’ordinaire
Advertisement occupies a fair share of television programming. Through its particular literary and visual style, advertisement has contributed significantly to the development of today’s television and other audio-visual media. As with fiction, advertisement marks the boundaries of the viewers’ imag...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2014-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/4962 |
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| Summary: | Advertisement occupies a fair share of television programming. Through its particular literary and visual style, advertisement has contributed significantly to the development of today’s television and other audio-visual media. As with fiction, advertisement marks the boundaries of the viewers’ imagination and guides them to a “world of reality.” By exploring the double worlds of “reality” and the “real” that co-exist in both television series and advertisement, the author highlights their commonalities, in particular as they pertain to the imaginary. |
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| ISSN: | 1189-3788 1920-7344 |