Destination Competitiveness: Amazing Bangkok versus Lion City Singapore
To achieve bigger share of international tourists’ arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourism destinations, Bangkok and Singapore could be of interest to tourism planners and practitioners and research on...
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2017-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3162 |
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| _version_ | 1850122756066115584 |
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| author | Adarsh Batra |
| author_facet | Adarsh Batra |
| author_sort | Adarsh Batra |
| collection | DOAJ |
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To achieve bigger share of international tourists’ arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourism destinations, Bangkok and Singapore could be of interest to tourism planners and practitioners and research on it. This study aims to investigate and compare the competitiveness of Bangkok and Singapore cities as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. The research methodology is a qualitative interpretative approach, employing structured interviews and participant observation. Content analysis and constant comparison are applied to analyse the data. The emerging findings look at issues and perspectives related to how national tourism organizations and marketers can effectively apply tourism marketing strategies.
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| format | Article |
| id | doaj-art-0f4752a0263443ec908f096a8dcad6dc |
| institution | OA Journals |
| issn | 2174-548X |
| language | English |
| publishDate | 2017-12-01 |
| publisher | University of Huelva |
| record_format | Article |
| series | Enlightening Tourism: A Pathmaking Journal |
| spelling | doaj-art-0f4752a0263443ec908f096a8dcad6dc2025-08-20T02:34:46ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2017-12-017210.33776/et.v7i2.3162Destination Competitiveness: Amazing Bangkok versus Lion City SingaporeAdarsh Batra0Assumption University of Thailand To achieve bigger share of international tourists’ arrivals has led to growing intense competition between destinations. A comparison of tourism competitiveness between two popular tourism destinations, Bangkok and Singapore could be of interest to tourism planners and practitioners and research on it. This study aims to investigate and compare the competitiveness of Bangkok and Singapore cities as tourist destinations by examining tourism standing, contemporary tourism marketing strategies and their available features and benefits for arriving tourists. The research methodology is a qualitative interpretative approach, employing structured interviews and participant observation. Content analysis and constant comparison are applied to analyse the data. The emerging findings look at issues and perspectives related to how national tourism organizations and marketers can effectively apply tourism marketing strategies. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3162Destination competitivenesstourism destinationsBangkokSingapore |
| spellingShingle | Adarsh Batra Destination Competitiveness: Amazing Bangkok versus Lion City Singapore Enlightening Tourism: A Pathmaking Journal Destination competitiveness tourism destinations Bangkok Singapore |
| title | Destination Competitiveness: Amazing Bangkok versus Lion City Singapore |
| title_full | Destination Competitiveness: Amazing Bangkok versus Lion City Singapore |
| title_fullStr | Destination Competitiveness: Amazing Bangkok versus Lion City Singapore |
| title_full_unstemmed | Destination Competitiveness: Amazing Bangkok versus Lion City Singapore |
| title_short | Destination Competitiveness: Amazing Bangkok versus Lion City Singapore |
| title_sort | destination competitiveness amazing bangkok versus lion city singapore |
| topic | Destination competitiveness tourism destinations Bangkok Singapore |
| url | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/3162 |
| work_keys_str_mv | AT adarshbatra destinationcompetitivenessamazingbangkokversuslioncitysingapore |