Understanding Green Product Purchase Intentions Using the Theory of Planned Behavior: Case study of Algerian Consumers’

Understanding Green Product Purchase Intentions Using the Theory of Planned Behavior: Case study of Algerian Consumers’

Objective: Consumers have recently become more concerned about environmental protection and have turned to eco-friendly products, also known as green products. To explore the factors that determine consumers’ green product purchase intentions, this study aims to measure the effects of TPB variables...

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Bibliographic Details
Main Authors: Sidi Mohammed Benachenhou, Imene Dali Youcef, Salah Hamouti
Format: Article
Language:English
Published: University of Sistan and Baluchestan 2024-12-01
Series:International Journal of Business and Development Studies
Subjects:
green products
tpb model
green purchase intention
algerian consumers’ sem
Online Access:https://ijbds.usb.ac.ir/article_8728_83bb5561a6f15aaed351a33e6972b7b4.pdf
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