STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS
This paper explores the role of crowdfunding in the financing of small and innovative companies, highlighting its importance in filling the gap of traditional financing and in stimulating innovation, challenges particularly visible after the financial crisis of 2008. The main objective is to ide...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2025-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-01/13_Bozintan.pdf |
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| author | BOZINTAN (COSMA-GULER) IOANA-CARMEN BADULESCU DANIEL |
| author_facet | BOZINTAN (COSMA-GULER) IOANA-CARMEN BADULESCU DANIEL |
| author_sort | BOZINTAN (COSMA-GULER) IOANA-CARMEN |
| collection | DOAJ |
| description | This paper explores the role of crowdfunding in the financing of small and innovative companies, highlighting
its importance in filling the gap of traditional financing and in stimulating innovation, challenges particularly visible
after the financial crisis of 2008. The main objective is to identify the factors that contribute to the success of
crowdfunding campaigns for innovative SMEs. We did this mainly by reviewing the existing literature and then by an
assessment of the critical factors for the success of crowdfunding campaigns, such as the quality of the project
presentation, the use of social networks, the involvement of qualified investors and the setting of realistic funding goals,
but also stressing the importance of a constant communication and post-campaign support. The results show that the
success of crowdfunding campaigns depends on a harmonious combination between the attractive presentation of the
project, the active involvement of supporters and effective marketing strategies. We have also identified the main
vulnerabilities in the financing of innovative companies and projects, such as financial risks or lack of transparency,
which can be mitigated through a rigorous planning of the stages or the protection of intellectual property. The
usefulness of the research lies in offering practical recommendations for entrepreneurs and investors, highlighting the
importance of transparency and trust in financing products through crowdfunding. Undoubtedly, crowdfunding has
significant potential to support innovation and economic growth, but its success depends on a number of interrelated
factors. As this type of funding continues to develop and mature, further research is needed to fully understand its
impact on innovation and entrepreneurship. |
| format | Article |
| id | doaj-art-0f2a05f03a3b46b9a93e68012ae8bd01 |
| institution | DOAJ |
| issn | 1844-7007 2344-3685 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj-art-0f2a05f03a3b46b9a93e68012ae8bd012025-08-20T02:48:12ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072344-36852025-02-0111122132STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMSBOZINTAN (COSMA-GULER) IOANA-CARMEN 0BADULESCU DANIEL 1PHD. STUDENT, UNIVERSITY OF ORADEAPHD. PROFESSOR, UNIVERSITY OF ORADEA This paper explores the role of crowdfunding in the financing of small and innovative companies, highlighting its importance in filling the gap of traditional financing and in stimulating innovation, challenges particularly visible after the financial crisis of 2008. The main objective is to identify the factors that contribute to the success of crowdfunding campaigns for innovative SMEs. We did this mainly by reviewing the existing literature and then by an assessment of the critical factors for the success of crowdfunding campaigns, such as the quality of the project presentation, the use of social networks, the involvement of qualified investors and the setting of realistic funding goals, but also stressing the importance of a constant communication and post-campaign support. The results show that the success of crowdfunding campaigns depends on a harmonious combination between the attractive presentation of the project, the active involvement of supporters and effective marketing strategies. We have also identified the main vulnerabilities in the financing of innovative companies and projects, such as financial risks or lack of transparency, which can be mitigated through a rigorous planning of the stages or the protection of intellectual property. The usefulness of the research lies in offering practical recommendations for entrepreneurs and investors, highlighting the importance of transparency and trust in financing products through crowdfunding. Undoubtedly, crowdfunding has significant potential to support innovation and economic growth, but its success depends on a number of interrelated factors. As this type of funding continues to develop and mature, further research is needed to fully understand its impact on innovation and entrepreneurship.https://www.utgjiu.ro/revista/ec/pdf/2025-01/13_Bozintan.pdfcrowdfundingentrepreneurial financeinnovationsmes. |
| spellingShingle | BOZINTAN (COSMA-GULER) IOANA-CARMEN BADULESCU DANIEL STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie crowdfunding entrepreneurial finance innovation smes. |
| title | STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS |
| title_full | STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS |
| title_fullStr | STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS |
| title_full_unstemmed | STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS |
| title_short | STRATEGIES AND VULNERABILITIES IN CROWDFUNDING FOR INNOVATIVE FIRMS |
| title_sort | strategies and vulnerabilities in crowdfunding for innovative firms |
| topic | crowdfunding entrepreneurial finance innovation smes. |
| url | https://www.utgjiu.ro/revista/ec/pdf/2025-01/13_Bozintan.pdf |
| work_keys_str_mv | AT bozintancosmagulerioanacarmen strategiesandvulnerabilitiesincrowdfundingforinnovativefirms AT badulescudaniel strategiesandvulnerabilitiesincrowdfundingforinnovativefirms |