Revisiting the voter as consumer analogy: an examination of Ghanaian voters decision-making process
The political marketing literature likens voters to consumers. It suggests some commonalities between consumers and voters such as their emotions, thought processes, and behavioural responses to marketing stimuli. What is yet to be examined is whether or not the voter decision-making process can als...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2488123 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
