Questing in city promotion on the example of the city of Częstochowa
Gamification, storytelling and questing are the latest discoveries of marketing that are used for customers’ attraction. The implementation of new methods for promoting the city of Częstochowa is a vital aspect in tourism development. The objective of the paper is to present the assumptions underlyi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2018-04-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10242/IM_2018_01_Widawska-Stanisz.pdf |
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