Questing in city promotion on the example of the city of Częstochowa
Gamification, storytelling and questing are the latest discoveries of marketing that are used for customers’ attraction. The implementation of new methods for promoting the city of Częstochowa is a vital aspect in tourism development. The objective of the paper is to present the assumptions underlyi...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2018-04-01
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| Series: | Innovative Marketing |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10242/IM_2018_01_Widawska-Stanisz.pdf |
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| author | Agnieszka Widawska-Stanisz |
| author_facet | Agnieszka Widawska-Stanisz |
| author_sort | Agnieszka Widawska-Stanisz |
| collection | DOAJ |
| description | Gamification, storytelling and questing are the latest discoveries of marketing that are used for customers’ attraction. The implementation of new methods for promoting the city of Częstochowa is a vital aspect in tourism development. The objective of the paper is to present the assumptions underlying questing and to indicate the opportunities it provides in the case of city promotion. The paper is supplemented with the examples of using this form of promotion in Poland. In the study, the methods of observation and questioning are used. 108 respondents were interviewed. The results show that most people have not come across the concept of questing (68.2%) and only 17.9 % have ever taken part in quest. Despite that, the majority perceive the questing positively. It has been proved that, in the case of Częstochowa, the city dominated by the Monastery of Jasna Góra, questing can be the way to present many other interesting historic, cultural and natural sites. The results of the paper can be used in further research and analysis. |
| format | Article |
| id | doaj-art-0effda9fc13741c0b2731eb0a42b1ef7 |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2018-04-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-0effda9fc13741c0b2731eb0a42b1ef72025-08-20T03:10:02ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262018-04-0114171210.21511/im.14(1).2018.0110242Questing in city promotion on the example of the city of CzęstochowaAgnieszka Widawska-Stanisz0https://orcid.org/0000-0002-0609-6758Ph.D., Częstochowa University of Technology, Institute of Marketing, Chair of Marketing Research and Market SegmentationGamification, storytelling and questing are the latest discoveries of marketing that are used for customers’ attraction. The implementation of new methods for promoting the city of Częstochowa is a vital aspect in tourism development. The objective of the paper is to present the assumptions underlying questing and to indicate the opportunities it provides in the case of city promotion. The paper is supplemented with the examples of using this form of promotion in Poland. In the study, the methods of observation and questioning are used. 108 respondents were interviewed. The results show that most people have not come across the concept of questing (68.2%) and only 17.9 % have ever taken part in quest. Despite that, the majority perceive the questing positively. It has been proved that, in the case of Częstochowa, the city dominated by the Monastery of Jasna Góra, questing can be the way to present many other interesting historic, cultural and natural sites. The results of the paper can be used in further research and analysis.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10242/IM_2018_01_Widawska-Stanisz.pdfattraction of touristscity promotionmarketingquesting |
| spellingShingle | Agnieszka Widawska-Stanisz Questing in city promotion on the example of the city of Częstochowa Innovative Marketing attraction of tourists city promotion marketing questing |
| title | Questing in city promotion on the example of the city of Częstochowa |
| title_full | Questing in city promotion on the example of the city of Częstochowa |
| title_fullStr | Questing in city promotion on the example of the city of Częstochowa |
| title_full_unstemmed | Questing in city promotion on the example of the city of Częstochowa |
| title_short | Questing in city promotion on the example of the city of Częstochowa |
| title_sort | questing in city promotion on the example of the city of czestochowa |
| topic | attraction of tourists city promotion marketing questing |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10242/IM_2018_01_Widawska-Stanisz.pdf |
| work_keys_str_mv | AT agnieszkawidawskastanisz questingincitypromotionontheexampleofthecityofczestochowa |