Structuring front-end innovation activities throughout strategic product planning
Abstract Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both fo...
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| Format: | Article |
| Language: | English |
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Associação Brasileira de Engenharia de Produção (ABEPRO)
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| Series: | Production |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132017000100317&lng=en&tlng=en |
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| _version_ | 1850246068593229824 |
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| author | Thaisa Rodrigues Aldo Braghini Junior Antonio Vanderley Herrero Sola |
| author_facet | Thaisa Rodrigues Aldo Braghini Junior Antonio Vanderley Herrero Sola |
| author_sort | Thaisa Rodrigues |
| collection | DOAJ |
| description | Abstract Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase. |
| format | Article |
| id | doaj-art-0efc1ef108fa442daffd9dc4749e3946 |
| institution | OA Journals |
| issn | 1980-5411 |
| language | English |
| publisher | Associação Brasileira de Engenharia de Produção (ABEPRO) |
| record_format | Article |
| series | Production |
| spelling | doaj-art-0efc1ef108fa442daffd9dc4749e39462025-08-20T01:59:17ZengAssociação Brasileira de Engenharia de Produção (ABEPRO)Production1980-541127010.1590/0103-6513.224116S0103-65132017000100317Structuring front-end innovation activities throughout strategic product planningThaisa RodriguesAldo Braghini JuniorAntonio Vanderley Herrero SolaAbstract Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132017000100317&lng=en&tlng=enNew product developmentFuzzy front-endStrategic planning |
| spellingShingle | Thaisa Rodrigues Aldo Braghini Junior Antonio Vanderley Herrero Sola Structuring front-end innovation activities throughout strategic product planning Production New product development Fuzzy front-end Strategic planning |
| title | Structuring front-end innovation activities throughout strategic product planning |
| title_full | Structuring front-end innovation activities throughout strategic product planning |
| title_fullStr | Structuring front-end innovation activities throughout strategic product planning |
| title_full_unstemmed | Structuring front-end innovation activities throughout strategic product planning |
| title_short | Structuring front-end innovation activities throughout strategic product planning |
| title_sort | structuring front end innovation activities throughout strategic product planning |
| topic | New product development Fuzzy front-end Strategic planning |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132017000100317&lng=en&tlng=en |
| work_keys_str_mv | AT thaisarodrigues structuringfrontendinnovationactivitiesthroughoutstrategicproductplanning AT aldobraghinijunior structuringfrontendinnovationactivitiesthroughoutstrategicproductplanning AT antoniovanderleyherrerosola structuringfrontendinnovationactivitiesthroughoutstrategicproductplanning |