Engaging fans in social media through team brand associations: the mediating role of sport team identification
Introduction: Because of the importance of having engaged sport fans on social media, research has also focused on the antecedents of fan social media engagement. Objective: The purpose of the present study was to investigate the relationship between team brand associations (i.e., benefits, produ...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FEADEF
2025-08-01
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| Series: | Retos: Nuevas Tendencias en Educación Física, Deportes y Recreación |
| Subjects: | |
| Online Access: | https://revistaretos.org/index.php/retos/article/view/116836 |
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