Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.

Large language models are increasingly used by private investors seeking financial advice. The current paper examines the potential of these models to perpetuate investment biases and affect the economic security of individuals at scale. We provide a systematic assessment of how large language model...

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Main Authors: Philipp Winder, Christian Hildebrand, Jochen Hartmann
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0325459
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author Philipp Winder
Christian Hildebrand
Jochen Hartmann
author_facet Philipp Winder
Christian Hildebrand
Jochen Hartmann
author_sort Philipp Winder
collection DOAJ
description Large language models are increasingly used by private investors seeking financial advice. The current paper examines the potential of these models to perpetuate investment biases and affect the economic security of individuals at scale. We provide a systematic assessment of how large language models used for investment advice shape the portfolio risks of private investors. We offer a comprehensive model of large language model investment advice risk, examining five key dimensions of portfolio risks (geographical cluster risk, sector cluster risk, trend chasing risk, active investment allocation risk, and total expense risk). We demonstrate across four studies that large language models used for investment advice induce increased portfolio risks across all five risk dimensions, and that a range of debiasing interventions only partially mitigate these risks. Our findings show that large language models exhibit similar "cognitive" biases as human investors, reinforcing existing investment biases inherent in their training data. These findings have important implications for private investors, policymakers, artificial intelligence developers, financial institutions, and the responsible development of large language models in the financial sector.
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spelling doaj-art-0ef5e2a2606945bbaeec4f40e37eb5332025-08-20T03:29:04ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01206e032545910.1371/journal.pone.0325459Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.Philipp WinderChristian HildebrandJochen HartmannLarge language models are increasingly used by private investors seeking financial advice. The current paper examines the potential of these models to perpetuate investment biases and affect the economic security of individuals at scale. We provide a systematic assessment of how large language models used for investment advice shape the portfolio risks of private investors. We offer a comprehensive model of large language model investment advice risk, examining five key dimensions of portfolio risks (geographical cluster risk, sector cluster risk, trend chasing risk, active investment allocation risk, and total expense risk). We demonstrate across four studies that large language models used for investment advice induce increased portfolio risks across all five risk dimensions, and that a range of debiasing interventions only partially mitigate these risks. Our findings show that large language models exhibit similar "cognitive" biases as human investors, reinforcing existing investment biases inherent in their training data. These findings have important implications for private investors, policymakers, artificial intelligence developers, financial institutions, and the responsible development of large language models in the financial sector.https://doi.org/10.1371/journal.pone.0325459
spellingShingle Philipp Winder
Christian Hildebrand
Jochen Hartmann
Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
PLoS ONE
title Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
title_full Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
title_fullStr Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
title_full_unstemmed Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
title_short Biased echoes: Large language models reinforce investment biases and increase portfolio risks of private investors.
title_sort biased echoes large language models reinforce investment biases and increase portfolio risks of private investors
url https://doi.org/10.1371/journal.pone.0325459
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AT christianhildebrand biasedechoeslargelanguagemodelsreinforceinvestmentbiasesandincreaseportfoliorisksofprivateinvestors
AT jochenhartmann biasedechoeslargelanguagemodelsreinforceinvestmentbiasesandincreaseportfoliorisksofprivateinvestors