MARKETING MANAGEMENT OF ENTERPRISE
The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2016-05-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.pl/article/view/4639 |
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| _version_ | 1832572594524520448 |
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| author | Eugeniusz Michalski |
| author_facet | Eugeniusz Michalski |
| author_sort | Eugeniusz Michalski |
| collection | DOAJ |
| description | The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described. |
| format | Article |
| id | doaj-art-0eed891d951140c3a00cce72775946ed |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-0eed891d951140c3a00cce72775946ed2025-02-02T09:07:22ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402016-05-0115(64)10.22630/PEFIM.2016.15.64.8MARKETING MANAGEMENT OF ENTERPRISEEugeniusz Michalski0Koszalin University of TechnologyThe main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described.https://pefim.sggw.pl/article/view/4639paradigmvaluesstrategySWOTinformation technology |
| spellingShingle | Eugeniusz Michalski MARKETING MANAGEMENT OF ENTERPRISE Polityki Europejskie, Finanse i Marketing paradigm values strategy SWOT information technology |
| title | MARKETING MANAGEMENT OF ENTERPRISE |
| title_full | MARKETING MANAGEMENT OF ENTERPRISE |
| title_fullStr | MARKETING MANAGEMENT OF ENTERPRISE |
| title_full_unstemmed | MARKETING MANAGEMENT OF ENTERPRISE |
| title_short | MARKETING MANAGEMENT OF ENTERPRISE |
| title_sort | marketing management of enterprise |
| topic | paradigm values strategy SWOT information technology |
| url | https://pefim.sggw.pl/article/view/4639 |
| work_keys_str_mv | AT eugeniuszmichalski marketingmanagementofenterprise |