Unveiling the dual impacts of the aesthetic deficiency of foods on consumers’ purchase intentions
Abstract The bias of “beauty is good” is prevalent in the consumption field. Products with attractive appearances can enhance consumers’ favor towards the product, gaining a “beauty premium,” while products with aesthetic deficiencies are subjected to a “ugly penalty.” However, in some cases, aesthe...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-04-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-92352-7 |
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