ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services. It requires consulting companies to develop a single systemic multichannel communication aimed at est...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2018-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/975 |
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