A Predictive Models for Advertisement Campaign Budget Allocation

A Predictive Models for Advertisement Campaign Budget Allocation

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This study explores the role of predictive models in optimizing advertisement campaign budget allocation. As digital marketing grows more complex, predictive models offer data-driven insights that help advertisers allocate budgets more efficiently. These models use machine learning to analyze past...

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Bibliographic Details
Main Author: Iqra kousar
Format: Article
Language:English
Published: Faculty of Science, The University of Azad Jammu & Kashmir, Muzaffarabad 2025-03-01
Series:Kashmir Journal of Science
Subjects:
Predictive Models
digital marketing
Machin Learning
Return on investment
Online Access:https://www.kjs.org.pk/index.php/kjs/article/view/75
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