Analyzing the diffusion of innovation in health communication: a content analysis of the healthy family talk show

This study examines the role of innovation diffusion in health communication through social media platforms and radio broadcasts by the Ministry of Health of the Republic of Indonesia, focusing on the Healthy Family Talkshow program. The research uses Rogers’ Diffusion of Innovation theory to asses...

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Bibliographic Details
Main Authors: Rafinita Aditia, Prisha Shah, Madu Sarah Fadhilah
Format: Article
Language:English
Published: Universitas Ahmad Dahlan 2025-02-01
Series:Jurnal Cakrawala Promkes
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Online Access:http://journal2.uad.ac.id/index.php/cp/article/view/12410
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