The application of traditional opera costume elements in wine ceramic packaging design

This article explores the innovative integration of traditional opera costume elements into ceramic wine bottle packaging design, inheriting and promoting excellent traditional Chinese culture, while enhancing the cultural connotation and market competitiveness of products.Through literature review,...

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Main Authors: ZHANG Chuyi, LUO Jingjie
Format: Article
Language:English
Published: The Editorial Office of Food and Machinery 2024-08-01
Series:Shipin yu jixie
Subjects:
Online Access:http://www.ifoodmm.com/spyjx/article/abstract/20240832?st=article_issue
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author ZHANG Chuyi
LUO Jingjie
author_facet ZHANG Chuyi
LUO Jingjie
author_sort ZHANG Chuyi
collection DOAJ
description This article explores the innovative integration of traditional opera costume elements into ceramic wine bottle packaging design, inheriting and promoting excellent traditional Chinese culture, while enhancing the cultural connotation and market competitiveness of products.Through literature review, case analysis, design practice, and user feedback, the patterns, colors, materials, and cultural connotations of conventional opera costumes are analyzed and organized. With ceramic technology as the technical support, the elements of traditional opera costumes are broken down and reconstructed. From the aspects of modeling structure, color matching, material selection, consumer psychology, modern aesthetics, and the application of new materials and technologies, the application strategies and effects of traditional opera costumes in ceramic wine bottle packaging design are systematically expounded, providing new ideas for the integration of traditional culture and modern packaging design.
format Article
id doaj-art-0e57eaa5b28941a5aa3301100e42b302
institution OA Journals
issn 1003-5788
language English
publishDate 2024-08-01
publisher The Editorial Office of Food and Machinery
record_format Article
series Shipin yu jixie
spelling doaj-art-0e57eaa5b28941a5aa3301100e42b3022025-08-20T02:04:52ZengThe Editorial Office of Food and MachineryShipin yu jixie1003-57882024-08-0140822623110.13652/j.spjx.1003.5788.2024.601111003-5788(2024)08-0226-06The application of traditional opera costume elements in wine ceramic packaging designZHANG Chuyi0LUO Jingjie1College of Fashion and Design, Donghua University, Shanghai 200051, ChinaCollege of Fashion and Design, Donghua University, Shanghai 200051, ChinaThis article explores the innovative integration of traditional opera costume elements into ceramic wine bottle packaging design, inheriting and promoting excellent traditional Chinese culture, while enhancing the cultural connotation and market competitiveness of products.Through literature review, case analysis, design practice, and user feedback, the patterns, colors, materials, and cultural connotations of conventional opera costumes are analyzed and organized. With ceramic technology as the technical support, the elements of traditional opera costumes are broken down and reconstructed. From the aspects of modeling structure, color matching, material selection, consumer psychology, modern aesthetics, and the application of new materials and technologies, the application strategies and effects of traditional opera costumes in ceramic wine bottle packaging design are systematically expounded, providing new ideas for the integration of traditional culture and modern packaging design.http://www.ifoodmm.com/spyjx/article/abstract/20240832?st=article_issueopera costumeceramic wine vesselpackaging designcultural inheritance
spellingShingle ZHANG Chuyi
LUO Jingjie
The application of traditional opera costume elements in wine ceramic packaging design
Shipin yu jixie
opera costume
ceramic wine vessel
packaging design
cultural inheritance
title The application of traditional opera costume elements in wine ceramic packaging design
title_full The application of traditional opera costume elements in wine ceramic packaging design
title_fullStr The application of traditional opera costume elements in wine ceramic packaging design
title_full_unstemmed The application of traditional opera costume elements in wine ceramic packaging design
title_short The application of traditional opera costume elements in wine ceramic packaging design
title_sort application of traditional opera costume elements in wine ceramic packaging design
topic opera costume
ceramic wine vessel
packaging design
cultural inheritance
url http://www.ifoodmm.com/spyjx/article/abstract/20240832?st=article_issue
work_keys_str_mv AT zhangchuyi theapplicationoftraditionaloperacostumeelementsinwineceramicpackagingdesign
AT luojingjie theapplicationoftraditionaloperacostumeelementsinwineceramicpackagingdesign
AT zhangchuyi applicationoftraditionaloperacostumeelementsinwineceramicpackagingdesign
AT luojingjie applicationoftraditionaloperacostumeelementsinwineceramicpackagingdesign