Evaluation of Effective Factors on e-Loyalty in Organizations Providing Electronic Services using Fuzzy AHP Method

In today's business world, proper identification of customer’s requirements and a quick response to these requirements is a key to commercial success. Increasing customer loyalty affects the profitability and organizations can ensure their long-term interests by means of planning. In today'...

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Bibliographic Details
Main Authors: fatemeh mohammadi, Amir Afsar, Javad Taghizadeh, Malihe Bagheri Dehnavi
Format: Article
Language:English
Published: University of Tehran 2012-12-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_29072_dfab3e79d281d7fdfcd64e9bc526e440.pdf
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